Global Education in the Shadow of the Novel Coronavirus: Reflections on the Impact of COVID-19 Outbreak on Education Systems
pp. 201-204 | Published Online: December 2020 | DOI: 10.22521/edupij.2020.94.1
This current issue of EDUPIJ includes two articles, each with different themes. In the first article, Ozkayran et al., evaluated guidance services, which play a crucial role in crisis management, based on the opinions of inservice teachers. In the second article, Stephens and McLaughlin examined the facilitating role of higher education in social media marketing.
Keywords: COVID-19, coronavirus, global education, editorial
The Opinions of Teachers on Crisis Management in Guidance Services
pp. 205-220 | Published Online: December 2020 | DOI: 10.22521/edupij.2020.94.2
Secil Eda Ozkayran, Aslihan Yetis Abali, and Ahmet Abali
The definition of crisis is a sudden difficulty that occurs in a person’s life or at an institution. Negative and spontaneous developments taking place at educational institutions can also be defined as a crisis. The quality of education is determined by the success or failure of crisis management. The basic tasks of guidance services are crisis management and pre-planning crisis intervention in educational settings. Therefore, taking measures against crises in schools and ensuring that they are sustainable is of the utmost importance. In order for this to become more effective, guidance services need to act as a whole; that is, with the school principal, teachers, parents, and also students. The main purpose of this study is to evaluate the attitudes and skills of guidance services, which play a key role in crisis management, according to teachers. The study group of the research consisted of 25 teachers working in high schools in Bartin city center, Turkey, during the 2018-2019 academic year. In determining the working group, the voluntary principle was taken into account. The phenomenology model, one of the qualitative research methods, was used as the basis of the study. As the data collection tool, an interview form was utilized. The data were collected face-to-face, with content analysis technique applied in analyzing the data. The participant teachers’ opinions on the crisis management behaviors of guidance services offered within their institution were collected during interview. As a result of the opinions received, the importance and role of guidance services and guidance counselors in crisis management were evaluated.
Keywords: Counseling service, crisis management, teachers, guidance counselor.
A Qualitative Study of Social Media Marketing in Ireland: The Facilitating Role of Higher Education
pp. 221-234 | Published Online: December 2020 | DOI: 10.22521/edupij.2020.94.3
Simon Stephens and Christopher McLaughlin
In this paper we present a qualitative study of social media marketing by small business owners in Ireland. We present data from interviews with six owner/managers, six employees, and six experts. Exploring the three perspectives simultaneously facilitates a three-way narrative. We apply narrative structuring as proposed by Kvale (2006) in order to provide insight into the understanding, practices, motivations, behavior, and activities of small businesses as they relate to marketing; specifically, social media-based marketing. The delivery of skills to small businesses create challenges for higher education in terms of the design of curriculum, pedagogy and accreditation. A significant finding of this study is the influence that the attitudes, knowledge and capacity of the owners have on their propensity to engage with social media marketing. There is a role for higher education in bridging this gap. However, this is not just in the delivering of traditional skills, but working as facilitators and developing student, graduate and employee advocates through a comprehensive provision of experiential and work-based learning initiatives. This paper presents novel insights and improves our understanding of the role of higher education in supporting the training needs of small businesses. In our conclusion we present a series of recommendations on the design of customized training programs for small businesses.
Keywords: Social media, higher education, marketing, experiential learning.
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