Abstract

Conclusion.  The findings demonstrate that social media plays a major role in students’ daily routines, serving purposes beyond entertainment. Students also use these platforms for academic support, such as sharing experiences and information. The study concludes that social media has both positive and negative impacts on students’ lives, particularly to their academic performance. This research offers valuable insights into the most common purposes for which students use social media and how it influences them, supporting the idea of integrating social media into active learning strategies to enhance its educational effectiveness.

Keywords: Social media, students, impact, academic achievement, university

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